In recent years, the domestic coffee culture has become stronger and stronger, becoming consumer fashion, and has also been enthusiastically sought after by consumers. According to the "Ai Media Consultation 2022-2023 China Coffee Industry Development and Consumption Demand Monitoring Report", the market size of the Chinese coffee industry in 2021 reached 381.7 billion yuan, and it is expected to reach 485.6 billion yuan in 2022.
The continuous innovation of coffee growing with the market has not only greatly enriched the product category, but also drives the coffee industry to more diverse and more comprehensive development.
Innovative flavor, blooming flowers
Data show that in the first three years, the proportion of new coffee products in all new coffee products has fallen from 87%to 72%, instead of sugar, nuts, fruits, vanilla, flowers, tea and other flavors.
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Not only that, the local characteristics also "drink" coffee. Not long ago, Shanghai Jinjiu Coffee and Lao Zhao Shao Wansheng jointly launched the unique fragrant coffee with Shanghai -the room compartment, soaked the Yunnan coffee raw beans in Shao Wan Sheng's gold medal and fermented, and then dried. It has a composite taste of salty cheese, rice wine, and slight smoke.
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The Italian Lavazza Rawasa fell in love with the "Chinese flavor" and adds the sweet cow milk to the coffee solution. The entrance has a thick and solid cream touch. It shows all the way.
Craft innovation, new technology
In recent years, the coffee technology has been competing on the fast -soluble and hanging ears runway. With the innovation of crafts, this drink has brought this drink to more consumer scenarios. Essence
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Recently, Starbucks has launched the "Ice Earthquake Concentration" series of coffee has also attracted much attention. It has reconstructed the traditional Italian concentrated coffee drinks. It has adopted a new "ice power shock" coffee modulation technology, just like an Italian -style Italian -style Italian -style Italian Mirror Italian Mirror Italian Mirror Concentrated coffee, while magnifying the size, also enlarge the three -respectable enjoyment, visual and taste triple enjoyment it brings to consumers.
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The National University of Singapore has developed tea fruit flavored coffee, and also has a health enhancement function of probiotics, giving brand stories, paying tribute to the tradition of coffee, but not hesitating to innovate, bringing consumers a bright new product.
Experience innovation, not only the taste
Nestlé is a black coffee that uses 0 sugar 0 fat 0 energy as the base of the drink, and then adds bubbles to form a cross -border combination of "coffee X soda". Hot pot, burger, stir -fried dishes, spicy spicy and so on.
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Dongpeng beverage launched a low -sugar coffee "Dongpeng Big Coffee Shake Mandarin", aiming at the consumer group 18 to 35 years old, including white -collar workers and students. The concept of the curiosity and interaction with it- "Shake 6 times before drinking, shake out the milk bubbles and shake the incense".
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Inclusion Café and Alipay Blue Bell Store Wake Elephant Coffee jointly launched three new "digital coffee", combining the concept of cutting -edge technology with coffee culture cross -border. For example, the "blockchain digital coffee" is special in that the coffee beans used to come to China through the digital trading platform and trace the origin through the blockchain technology of the ant chain.
Under the collision of various, technologies, trends and regional characteristics, coffee is like a huge carrier without border, which indeed loads a lot of unique flavors, interesting, and delicious content, but the top priority is still inseparable from the top priority. Original coffee flavor.
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To this end, Fuxiong recommends the Fugu Coffee fragrance with natural and cost -effective advantages in the coffee beverages industry. It has a realistic roasting co -fragrant coffee flavor with low temperature spray drying technology. It is more suitable for creating the coffee flavor that Chinese consumers like.
This fragrance concentration composition is as high as 20%, the carrier is small, it is not easy to make the mass, and it is not easy to play or change the taste. The shelf life is 18-36 months. The aroma intensity is 3-4 times higher than that of traditional powder. , Reduce the cost of fragrance for you.
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Not only that, Fuxiong coffee fragrance can also stand high -temperature drying, and it has strong water -soluble. It has been widely used in foods such as quick -soluble coffee, coffee beverages, soda, milk tea, cakes, candy and other foods.
