There are some recent hot developments in Southeast Asia worthy of attention. Like the Philippines' proposed vaping bill, set to take effect in May 2022, which removes restrictions on flavors and online advertising, the proposed measures also allow products such as vaping and HTP to be distributed at the point of sale, direct marketing and on the internet advertising and promotions. The implication is that the Philippines is very liberal in terms of taste and online sales.

The Philippines lifts restrictions on flavors?

However, compared with some excited liberalization policies, some Southeast Asian countries are gradually regulating e-cigarettes. For example, Malaysia requires imported e-cigarettes to pass SIRIM verification in August.

Compared with these measures, what attracts attention is the promising market in Southeast Asia in the future. A number of domestic e-cigarette companies are considering setting up part of their production capacity in Southeast Asia, such as RELX, Magic Flute, Ono, MOOSEE, SNOWPLUS, and Jinjia shares have in-depth layout in Southeast Asia. Since last year, some domestic e-cigarette manufacturers are also "relocating", and this destination is overseas Southeast Asia, the number is still more than 20, and there are many leading enterprises. Moreover, the Southeast Asian market is still growing explosively. Many foreign trade companies place orders from factories, and finally send them to countries such as Indonesia.

A global e-cigarette emerging market with a population of 600 million,

Online sales of electronic cigarettes are also allowed!

A global e-cigarette emerging market with a population of 600 million also allows e-cigarettes to be sold online!

There are 600 million people in Southeast Asia, covering more than 450 square kilometers, covering 11 countries. Among them, Indonesia, Malaysia, the Philippines, and Vietnam are relatively "friendly", and they are also the most popular emerging markets for e-cigarettes in Southeast Asia.

It is worth noting that some countries in Southeast Asia also allow e-cigarettes to be sold online.

These major e-commerce platforms sell electronic cigarettes casually. Such as Vietnam's Tiki comprehensive B2C e-commerce website; Indonesia's Blibli's B2C platform; Indonesia's representative C2C online trading platform BukaLapak; the Tokopedia e-commerce platform focusing on the Indonesian market; the largest Lazada online shopping website in Southeast Asia, covering Indonesia, Malaysia , Philippines, Thailand and other users; Shopee, an e-commerce platform in Southeast Asia and Taiwan, radiates more than 10 markets including Singapore, Malaysia, the Philippines, Thailand, and Vietnam.