2022 Fragrant market trends: cooperation, plant nature, etc.!
Overall trend
With health as the top priority, consumers are re -evaluating their daily consumption products. In addition to simply buying things according to taste, people also hope that their products can serve their overall health of their physical and mental.
Sugar
The demand for sugar alternatives and sugar reduction continues to promote consumers' interest. According to Mordor Intelligence, "the global sugar alternative market increased by 5.6% during the predicted period from 2019 to 2024." Increasing health excitement means a decrease in sugar consumption. However, this does not mean that consumers want to lose their favorite taste.
The decline in sugar opened the door to natural sugar alternatives (such as alumone sugar and sweet leaf chrysanthemum), let them intervene and make them know. The alternative of sugar is very attractive to consumers because they provide sweetness, and it is impossible to cause bad sugar side effects to the body.
Union
In the past year, we have seen some amazing brand cooperation, and we think they will not disappear soon. In the cooperation between Wendy's and Pringles, PEPSI and Peeps, and Coffee-Mate and Snickers, consumers are salivated to the nostalgic mixing of them back to the past. In a world full of health crisis, when the situation becomes difficult, consumers will return to a good time in the past, which is a trustworthy comfort.
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Plant base rise
According to the data of Good Food Institute, "the retail market of plant food is worth $ 7 billion, higher than US $ 5.5 billion in 2019." Foods based on plant originated from some global sports: health, health, climate crisis and climate crisis and Animal benefits are increasingly concerned. In addition, as more and more products and brands enter the collection of the fragrance industry, the outbreak growth of competition has attracted more attention from the media and provided consumers with better and better products, so that plants make plants Sexual diet is more delicious. As we enter 2022, we do not doubt that the number of plant -based products will continue to expand.
As a large -scale and rapid growth category, the plant -based meat market is worth $ 1.4 billion. From 2019 to 2020, sales of this category increased by more than 430 million US dollars
The trend of alcoholic beverages
With brand innovation and providing new and improved choices, the alcohol industry is continuously expanding. Here are some alcohol trends that we will boil this year:
More Su Danshui
In 2019, the hard Soviet water industry broke out. Starting from White Claw (sales have doubled, from $ 154.8 million in 2018 to US $ 627.2 million in 2019), it quickly became a whole grocery store specially used for these flavored drinks. To a large extent, due to the increase of healthy drinkingrs, hard soda water provides a low -calorie, low -sugar drink, and its alcohol content is similar to light beer.
"Healthy" wine phenomenon White Claw will be launched in Australia this year
This is an opportunity to compete in the most popular market in 2022 and compete in the most popular market in 2022. Use a powerful flavor wheel to depict the exact flavor you are pursuing, you can create your own space in the market.
Cannabis and non -alcoholic beverages
As more and more consumers re -evaluate their lifestyle to be consistent with better health and well -being, we see a large increase in marijuana and non -alcoholic beverages. Sales soared from US $ 67.8 million in 2019 to $ 95.2 million in 2020. Brand products and tastes are becoming more and more creative. Product developers have been able to successfully innovate a unique, combined classic of weeds, and loved flavors.
Will marijuana drinks change beer, wine and spirits? "THC drinks have their position, but that position may not be in the hands of a complex wine enthusiast," Higdon said. "The ideal customer of THC drinks is either who is trying to reduce drinking, or an entry -level consumer who is looking for non -smoking choices to suck cannabis."
With the continuous expansion of the cannabis market and the continued relaxation of the federal and state -level laws, there are sufficient reasons to predict the continuous expansion of these markets.
Similarly, the seasoning water market is an area where we see successful development. People still like to associate with friends, but many people would rather kill the hangover in the bud state by completely avoiding drinking. The water that adds flavors can provide a little familiarity and comfort, similar to beer or cocktails in social occasions. Some restaurants also offer more wine -free cocktail options. If these enter the drinking space, we will not be surprised.
Global inspiration
Injecting international flavors is an interesting way to use the wide audience to attract the global food flavor market. The following are some top flavors inspired by global inspiration in the coming year:
Banlan
Benlan is known as the most conservative secret in Southeast Asia and often appears in delicious dessert products. This tropical plant is the perfect soil supplement of sweets, which is usually used to wrap salty food before cooking. Pandanus is a kind of aromatic plant, which is highly respected because of its sweet floral and multifunctional. Its sharp leaves grow in a fan -shaped ground and thrive in tropical climate. Some varieties also make out the fruits that look a bit like red and orange pine cones. Banlan is widely used in South Asia and Southeast Asia. However, due to its claimed health benefits and cooking characteristics, the West's interest in this plant is growing. As well as
Banlan, also known as spiral pine, is a tropical plant, mainly highly respected by its long leaves. It is a popular ingredient in Sri Lanka, Thailand and other South Asian dishes. You can find Banlan in professional markets around the world. Its leaves can be frozen or freshly sold, with a size of about 12-20 inches (30-51 cm), depending on the variety. There are more than 600 species, but not all leaves can be eaten -it depends on subtypes. All of these can be used to extract or extrude or steam into rice to increase aroma. Some species, such as species growing in Pandan Odoratissimus and Pandan Tectorius, will produce edible fruits that look like red orange pine cones.
Chart Massara
Chaat Masala is a delicious spice mixture from South Asia and India. It is usually used to season or sprinkle with delicious foods such as potatoes and eggs. Chaat Masala contains the taste of dry ginger, mango powder, cumin, coriander, and black pepper. It appears on the menu of various places, and even touches the grocery store channels such as Trader Joe's.
Baking spices alone can draw the perfect aroma and flavor from each spice. Luo Wangzi and green mango powder together increased the mouth -watering complexity. Kala Namak provides a classic fashionable aroma for Massara.
Tea
Chai tea brought by Starbucks enthusiasts around the world has set off a wave in the mainstream flavor market. The traditional true firewood contains ginger, cinnamon, meat cardamom, black pepper, cardamom and cloves. However, it is often mixed with sweet winter theme sweet drinks with a trace of spices and all beautiful flavors. CHAI's literally means "tea". Rooted in India, tea is more or less lifestyle, not a preferred drink. However, it is rapidly penetrating into Western culture and has become a test of real autumn and winter classics.
Masala Tea
The top flavor of 2022
So, which tastes can you expect to affect consumers? This is the top 2022 popular taste list we prepared for any application.
Orange flavor
Citrus is a genus of blooming trees, indicating delicious and refreshing fruits. Although citrus always seems to be at the top of the list, there are more than 100 citrus fruits! Grapefruit stood out in other products.
Red grapefruit variety
Since the spring of 2021, grapefruit will undoubtedly continue to become the mainstay of frozen beverages and stick -shaped packaging powder. Blood orange is also the favorite of fans now. Blood orange is known for its vitamin C content and bright colors. It is a popular winter fruit that will continue to rise.
Blood orange
If you don't pay attention to lemon and Japanese grapefruit, we can't talk about citrus. The most popular flavor of the citrus family is still very popular in this category. Lemon occupies the center position, and its distant relatives Japanese grapefruit followed closely.
Japanese grapefruit
Fruity
Fruit taste has always been the favorite of fans. When we talk about popular fruits, the three specific fruits are tropical fruits, berries and nuclear fruits.
The demand for pineapple, guava and dragon fruit is particularly prominent in tropical fruits. These are the taste of tropical holidays we all know, love and nostalgia in the past year, because travel restrictions and global popularity hinders our plans. These flavors are very popular because they remind consumers the taste of past holidays.
Speaking of berous, strawberries are still the most important. Its sweet and juicy freshness is unparalleled. However, other berries such as Brazilian berries, mixed berries and cranberries are closely behind, and they are becoming more and more popular.
Nuclear fruit is a delicious category. Consumers now like apricot and cherries. The mature peach flavor follows. We must not forget plums. This is a classic flavor we think this year is very potential.
Sweet
Although people may not want to add sugar in their diet, sweets are still winners. With the new development of alternative sugar, sweets focusing on health are emerging around. Since the fall of 2021, Maple has always been the flavor we have seen again and again. Because it is well matched with protein, consumers will continue to put maple trees in the back pocket as delicious dishes.
Maple syrup supply chain usually starts in a tree in Canada
Ta Fei sugar is one of the fastest -growing "high -quality" flavors on the market. This sweet caramel and chocolate mixes have become popular. It is rapidly becoming a family staple food in the food storage room across the country, especially when temperatures fall in autumn and winter, you start to desire.
The concubine is a dessert made of caramel or candy (manufacturing sugar) and butter, and occasionally add flour. The heating mixture is until its temperature reaches 149 to 154 ° C (300 to 310 ° F). When preparing, the concubine sugar sometimes mixes with nuts or raisins.
It is not surprising that dark chocolate continues to be recognized in Google's menu and search. This decadent and slightly bitter taste provides both indulgence and good for health, attracting the rise of consumers who pay attention to health. They still occasionally eager for sweets.
Black chocolate is lower than the sugar and fat content added by milk or white chocolate, "PEART said that it also pointed out that it also has a wealth of beneficial antioxidants called flavonoids.
Sweet as candy
We must not forget the candy taste popular on the market now. Gummy is one of the most well -known flavors. At present, the snacks and brands injected in cannabis have come back to expand their pre -exercise product lines.
Bear Fudan (German: Gummibär) is a small fruit gum, similar to jelly babies in English countries. The candy is about 2 cm (0.8 inches) in length and is shape. Bear fudge is one of many fudge. It is popular for sale based on gelatin -based candy.
If you want to soften, you must have a sour correspondence. The sour taste is usually a huge sticky flavor provided by citric acid and sometimes glyphic acid. The sour taste can become an excellent product line or supplement to the already popular candy products in the market.
Similar to the nostalgic mood of consumers for brand cooperation, marshmallow is a sweet taste, which evoke nostalgic and eternal memories. Although marshmallow may soon be dissolved in your mouth, it will not disappear from the flavor market quickly.
